Dowell's

Since many important and revolutionary art and design movements came out of the Soviet Union I found it appropriate that Fuse magazine, revolutionary in its own right, was beginning at the same time the Soviet Union was ending. The typeface was therefore initially developed around Constructivist theories of geometric simplicity. Using simple geometric forms, I was able to give the define a basic set of parameters to adhere to when designing each character.

The format was derived from the issue number (20) thus a 200mm square format was adopted. This provided a clear framework to structure the typeface within and the foundations for the rest of the deliverables.