Paula McGarry, the founder of Macsima studied architecture and on completing her degree worked for numerous architects and found her passion in designing layouts and graphics for architectural tender documents and submissions.

In 2010, she decided to go freelance as a graphic designer and trade under the name 'Macsima'. Macsima derives from the word maxim, meaning - code of conduct. Paula carefully chose this name in the belief that a company should recognise their brand as a 'code of conduct'. A brand is a promise delivered through consistency over time. Paula is passionate that brands should consistently adopt their own characteristics to give a strong and memorable image thereby strengthening trust with clients and potential clients.

Paula has developed a wealth of knowledge in the past four years of trading across a range of projects including branding, web design, brochure/ report design and more recently infographics.