The need to take action on the environment and alternative energy has never been greater. Whatever you may think about what the sceptics say, or what the climate-change scientists say, it is clear that we are approaching a cross-roads. Oil is peaking, banks are collapsing, governments are failing, capitalism is in crisis. We can either continue on the current course of self-destruction or we can face-up to the challenge ahead and meet it with passion, commitment and creative energy.
More consumers are demanding transparency from the services they use and the products they buy, they are becoming more aware of the choices they make and the impact it will have. As a business you must nurture a culture of transparency and communicate a positive message. Consumer choices are guided by design, what packaging you use, the type of message you present, where your product is made, what happens to the packaging.
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