Preface Design

Design and illustration for a series of 33 lines across five categories for the supermarket Morrisons. Briefed to deliver a level of humour for children to engage with - through illustration - building a story to reflect the nature of the range and achieve great shelf standout and product recognition.

Preface have caused a revolution in our packaging. Our products now jump off the shelf, sales are up and the graphic stories on each box give everyone something to talk about. For us, it's a PR dream and we are delighted to now have a reputation as a trend setter and market leader.