Merlin Mason Graphic Design

Audience Trading Platform are a software led company that helps improve the return on media investment significantly by identifying and targeting audiences and continuously optimising marketing campaigns using bespoke algorithms and software tools. The reporting control panel provides a transparent view of the marketing performance that helps marketers to make decision on spending their precious marketing dollars accordingly. This is done through a massive amount of data crunching and statistical modeling coupled with filterable and contextual reporting tools. My role as UI developer involves working with designers to build a modular, clean and scaleable UI that beautifully displays their vast datasets.