My role in armadillojam is very hands-on. From the initial client liaison through the creative process to the production of top quality print and web design. This covers initial research and ideas, to conceptual designs, to the production of final finished product whether this be a website of a piece of printed work. Additionally this role encompasses the design and marketing for armadillojam in the form of the website and any direct marketing or advertising produced. My role at lightershade was to produce top-level websites for a wide ranging selection of clients from corporates, to charities, to festivals, to restaurants.

During my time with lightershade I produced website solutions for Edinburgh's Christmas, Hammerhead TV, Jacksons Restaurant and Cheltenham Festivals amongst others and print solutions for lightershade and nPlusOne themselves in the form of the corporate ID and various advertisements and for external clients Beatson Institute of Cancer research and Insight Pharma.