This dominant and iconic development in Meydan City - the horse racing capital of Dubai, required a brand and associated literature reflecting the status and aspirations of the building and its surroundings. Weddings, business meetings, events, gourmet evenings, press ads, parties, afternoon teas, health clubs and spas. Brand consistency is paramount for this exclusive luxury hotel group.
A multi-touch lead generation campaign to drive leads to SAMS/LAMS in the UK with the intention to roll out in the rest of EMEA. The objective was to generate a 30 minute face-to-face appointment with the CIO or the most senior IT level person at large enterprises.
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